ABOUT THE BRAND

About Dell

 

Michael Dell founded Dell™ at age 19 with $1,000 and a game-changing vision for how technology should be designed, manufactured and sold. Today, customers are at the core of everything the company does. Dell listens carefully to customers' needs and desires, and collaborates to find new ways to make technology work harder for them.

Dell is focused on delivering solutions to enable smarter decisions and more-effective outcomes so customers can overcome obstacles, achieve their ideas and pursue their dreams. Above all, the brand is committed to the superior long-term value needed to grow and thrive.

From its earliest days in a college dorm room through its role today as an information technology bellwether, Dell has worked tirelessly to improve access to computer technology worldwide. The company revolutionized the way people and organizations bought their computer hardware, making it more affordable, more flexible and more widely available.

Dell is capitalizing on that legacy to help customers evolve the way they purchase, deploy and use technology solutions. An increasingly mobile workforce, the digital home, sophisticated new technologies for a more-efficient data centre, and other innovations have redefined the types of products and services customers demand.

Today, a new Dell has emerged to meet those needs. The brand now offers more than hardware, with a robust portfolio of products and services it has built organically, through acquisitions and reenergized partnerships. Dell has remade its supply chain to build and deliver the right PC technology for any sector, whether that's customized servers for the world's largest data centres, or smartphones for retail stores in China. And Dell's renowned e-commerce platform makes buying products and services even easier and faster, making the entire customer experience deeper, richer and more personal.

At its start 27 years ago, Dell built computer systems with a singular purpose: to deliver technologies that could unlock human potential. Today, Dell remains relentlessly focused on developing and delivering the computer technologies that will help people everywhere grow and thrive.

Five characteristics are core to the company's DNA, and differentiate Dell from the others:
 
• Deep, unique customer insight. Since its founding, Dell has based its business on close relationships, listening to customers and applying what is learned to deliver great technology, service and value.
• A passion for helping customers succeed. Dell's people are relentless in using creativity and a winning spirit to solve real customer problems, and recognize that when their customers succeed, they succeed.
• Collaboratively developed standards-based technology. At a time when competitors are producing increasingly proprietary products, Dell combines leading technology hardware, software and services-its own, and those created by and with partners-to deliver open, high-performing, high-value solutions.
• Leadership in online and social media. Dell has millions of online customer conversations globally every day, resulting in insightful relationships, innovative technology and superior customer experiences.
• Unmatched efficiency and responsibility. Dell is open, optimistic and resourceful in all it does across the value chain-such as creating leading technology products and services, running the business and minimizing the environmental impact of IT.

Information provided by Dell.